music on the radio, a long lasting credit asier leoz
Regarding music, summer has few interest for many. Till the coming out of the records of September, the groups have their place in festivals but for the ones who want their work to become the song of the summer, this is the moment of the year. Anyway, as 50 years ago, the radio is the suitable friend to understand music in different ways.
The myth “video killed the radio star”
The fact that TV was founded from the development of the radio has brought endless comparitions between these two worlds. Due to the showing up of the TV a generation of radio scripwriters showed up and these helped the radio in its exceptional steps forward. As soon as the TV grew stronger, the radio started to lose the main place it had until that time. Both the radio and the audience changed, first when manual radios appeared and afterwards with the walkmans. This step had a great influence on the relationship between the radio announcer and the street listener. It is the first time the listeners leaves the announcer enter in his/her private space and the announcer talks directly to him/her.
We have an interesting thinking over about this in Michael C. Keith´s book “Talking radio: An oral history of Radio in the television age” ( Armonk, NY : M.E., Sharpe Publishing, 2000).
The 70´s and specially the 80´s chose the TV as the main means in charge to offer and approach the audience the most important events. But at this time too, the radio knew how to fill the gap TV left. The song of the Buggles was a nice song, but nowadays it is clear videos (or TVs) haven´t wipped off the star of the radio.
The radio is one of the main means of communication which creates and even changes public opinion. Instead of saying the typical sentence “An image is worthier than a thousand words” we could today say that a word may worth may be as worthy as a thousand images, placed of course in the exact moment and context or even silenced.
According to the researches made, only a low percentage of radio listeners has no preference at all at the time of choosing a radio channel. Zapping, the black ghost of TV, hardly exist in the radio. On the other hand, the fact that makes us choose one channel or the other depends nowadays still on the type of music each session plays just as the time when FM started.
report of the revolution in brief
In the 60´s the radio has few music sessions. Simultaneosly to the origin of FM, new ways of communication emerge. At the same time thanks to new frequencies we start to listen to mucic with better quality. This is the great step. The key is not only what we listen but also how we listen to it, and the listeners won´t ask for less, of course.
The 80´s bring the birth of the CD. Digital sound enters for the first time into our lives and new ways of radio come out. This brings of course new types of communicators, the DJs. The link between radio and music grows stronger. Thanks to the College Radio it is possible to get to know groups, such as, R.E.M. . Crisis of creativity reaches at the end of the 80´s, as industry pays more attention to the fact of turning all the records into CDs than of creating new products.
In the 90´s computers arrive home. Music is the theme, after sex, which gets more navigators. Programmes in the way of Pay to Peer cause a revolution. Thanks to the help given by the new technology the punk time refrain “Do as you wish” fortifies and the frontiers between the layout and the disk turn invisible.
As to the radio, the profile of the maker of a music session changes too. Production takes great importance. The speaker needs better preparation and he needs to link himself to the music too, taking into account the rhythm and the tempo of the music, just as a singer does. In fact, the conductor becomes a singer somehow.
The radio requires also an specific type of song lasting three-four minutes and matching its structure perfectly to the character of the radio itself. The more it specialises, the more uniform the offer becomes and last results produce a minimum of dynamic changes as this type of radio necessarily needs to avoid heavy turnings up and down of the melody.
The relationship towards music changes too as the best way of enlarging the place music has is to produce songs for the radio. This has brought comments, of course. For example the american group Korn has reflected this in its last video, showing that to force the groups to make singles means to steal their freedom. The dispute is not new and seems to have no near ending.
Music in the radio, last shelter maybe?
In the general TV programmes music does not exist. If you are looking for it, you´d better head the advertisements. There you will find the reflection of the use of new music. Out of the world of publicity the only space left for music is the specialised channels, such as MTV or the radio. On the other hand it is still to see the consequences of having left children out from the radio. The first reading show us that the future listener will not develop from a habit on radio listening as he/she has not had space in nowadays radio.
Anyway this may be a good moment to mention the tittle of the theatre scriptwriter Norman Carwin's work, which was first shown in 1939, time when TV was still to come "Seems radio is here to stay".
Future
At this moment we are in the beginning of the D.A.B. system. Although some got a headstart on saying that this system hasn´t succeeded, it is still to see what will happen when the digital radio really arrives. The receivers are still too expensive but the main problem is another. A digital broadcast brings a lot of expenses and benefits are not easily seen. Anyone who gets the digital radio will get a better quality radio but will this have any influence on the number of listeners? Will a non radio listener until now become one now? The evolution of this system had this doubt as obstacle but according to experts, this will also come to us in a short time.
The myth “video killed the radio star”
The fact that TV was founded from the development of the radio has brought endless comparitions between these two worlds. Due to the showing up of the TV a generation of radio scripwriters showed up and these helped the radio in its exceptional steps forward. As soon as the TV grew stronger, the radio started to lose the main place it had until that time. Both the radio and the audience changed, first when manual radios appeared and afterwards with the walkmans. This step had a great influence on the relationship between the radio announcer and the street listener. It is the first time the listeners leaves the announcer enter in his/her private space and the announcer talks directly to him/her.
We have an interesting thinking over about this in Michael C. Keith´s book “Talking radio: An oral history of Radio in the television age” ( Armonk, NY : M.E., Sharpe Publishing, 2000).
The 70´s and specially the 80´s chose the TV as the main means in charge to offer and approach the audience the most important events. But at this time too, the radio knew how to fill the gap TV left. The song of the Buggles was a nice song, but nowadays it is clear videos (or TVs) haven´t wipped off the star of the radio.
The radio is one of the main means of communication which creates and even changes public opinion. Instead of saying the typical sentence “An image is worthier than a thousand words” we could today say that a word may worth may be as worthy as a thousand images, placed of course in the exact moment and context or even silenced.
According to the researches made, only a low percentage of radio listeners has no preference at all at the time of choosing a radio channel. Zapping, the black ghost of TV, hardly exist in the radio. On the other hand, the fact that makes us choose one channel or the other depends nowadays still on the type of music each session plays just as the time when FM started.
report of the revolution in brief
In the 60´s the radio has few music sessions. Simultaneosly to the origin of FM, new ways of communication emerge. At the same time thanks to new frequencies we start to listen to mucic with better quality. This is the great step. The key is not only what we listen but also how we listen to it, and the listeners won´t ask for less, of course.
The 80´s bring the birth of the CD. Digital sound enters for the first time into our lives and new ways of radio come out. This brings of course new types of communicators, the DJs. The link between radio and music grows stronger. Thanks to the College Radio it is possible to get to know groups, such as, R.E.M. . Crisis of creativity reaches at the end of the 80´s, as industry pays more attention to the fact of turning all the records into CDs than of creating new products.
In the 90´s computers arrive home. Music is the theme, after sex, which gets more navigators. Programmes in the way of Pay to Peer cause a revolution. Thanks to the help given by the new technology the punk time refrain “Do as you wish” fortifies and the frontiers between the layout and the disk turn invisible.
As to the radio, the profile of the maker of a music session changes too. Production takes great importance. The speaker needs better preparation and he needs to link himself to the music too, taking into account the rhythm and the tempo of the music, just as a singer does. In fact, the conductor becomes a singer somehow.
The radio requires also an specific type of song lasting three-four minutes and matching its structure perfectly to the character of the radio itself. The more it specialises, the more uniform the offer becomes and last results produce a minimum of dynamic changes as this type of radio necessarily needs to avoid heavy turnings up and down of the melody.
The relationship towards music changes too as the best way of enlarging the place music has is to produce songs for the radio. This has brought comments, of course. For example the american group Korn has reflected this in its last video, showing that to force the groups to make singles means to steal their freedom. The dispute is not new and seems to have no near ending.
Music in the radio, last shelter maybe?
In the general TV programmes music does not exist. If you are looking for it, you´d better head the advertisements. There you will find the reflection of the use of new music. Out of the world of publicity the only space left for music is the specialised channels, such as MTV or the radio. On the other hand it is still to see the consequences of having left children out from the radio. The first reading show us that the future listener will not develop from a habit on radio listening as he/she has not had space in nowadays radio.
Anyway this may be a good moment to mention the tittle of the theatre scriptwriter Norman Carwin's work, which was first shown in 1939, time when TV was still to come "Seems radio is here to stay".
Future
At this moment we are in the beginning of the D.A.B. system. Although some got a headstart on saying that this system hasn´t succeeded, it is still to see what will happen when the digital radio really arrives. The receivers are still too expensive but the main problem is another. A digital broadcast brings a lot of expenses and benefits are not easily seen. Anyone who gets the digital radio will get a better quality radio but will this have any influence on the number of listeners? Will a non radio listener until now become one now? The evolution of this system had this doubt as obstacle but according to experts, this will also come to us in a short time.
