juggalo    While the whole concept of urban tribes comes across as being a very 80s phenomenon, it just won’t go away. Young people today are no different than those we saw in The Warriors when it comes to organizing themselves and hooking up like with like. The urban tribe we’re dealing with here is a community formed at the end of the 90s by white thrash, ravers and the pothead followers of a hip-hop band. The fans of the group Insane Clown Posse started calling themselves Juggalos after the band’s song ¨the Juggla¨. As Shaggy 2 Dope put it: “Juggalos come from all walks of life – from poverty, from rich, from all religions, all colors. It doesn’t matter if you’re born with a silver spoon in your mouth, or a crack rock in your mouth”.

So, how exactly would you identify this Juggalo subculture? Well, they drink cheap Faygo soda, listen to horrorcore and underground rap, paint their faces like clowns, wear Hatchet Gear brand clothes, wear the Hatchet Gear logo on a chain, make the Juggalo sign with their hands, shout Whoop! Whoop!, love knives and wrestling... you know, any of that typically American stuff you can imagine. That and more.

The Juggaloos have their own particular Woodstock every year. They all meet up for a week at Gathering of the Juggalos. There are live shows by bands on the Psychopathic Records record label, as well as many other types of activities and stuff to do. Last year, more than a 100,000 Juggalos turned up. The stills here are taken from filmmaker Sean Dunne’s movie American Juggalo.