kitsune: fashion and music
Kitsune is made up of Gildas Loaec from France and the Japanese Masaya Kuroki. And what happens when a Frenchman and a Japanese guy get together? Easy enough that one, they create a brand of clothes. This happened in 2002 when Loaec, who was working for the group Daft Punk, employed Kuroki as an interpreter during the French band’s tour of Japan that year. They opened a shop in Paris while still maintaining their interest in music. Along with opening the shop, they released compilations of bands they liked. The music was dance music and the editions were small and very carefully put together. And then Kitsune became huge. Suddenly, anybody who wanted to be hip and cool had to get their hands on the Masion Kitsune compilations. They increased the size of the editions and the couple’s musical selections started reaching an audience all over the world. They became global djs overnight, and today, with the release of their 9th compilation (2010), Kitsune electro-pop is an essential reference to every wannabe discotheque and nightclub. La Roux and Digitalism became famous after appearing on these compilations.
The case of Kitsune is a strange one. Even more so when you see that their music and clothes have so very little to do with each other. They freely accept their choice of music is aimed at 15-30 year-olds whereas their clothes definitely have a more classical touch to them and are aimed at an older target group. We, nevertheless, don’t believe in this distinction between age groups. Nowadays, age is of little importance in music, in fashion or in many other fields. In Paris, the followers of Kitsune’s music and fashion are known as Nouveau Ravers. 2010 is, without a doubt, Maison Kitsune’s year. 2011 will bring ¨new musicians and fashion designers, come to save the world¨... To be cool, by definition, is to be ephemeral.
www.maisonkitsune.fr
The case of Kitsune is a strange one. Even more so when you see that their music and clothes have so very little to do with each other. They freely accept their choice of music is aimed at 15-30 year-olds whereas their clothes definitely have a more classical touch to them and are aimed at an older target group. We, nevertheless, don’t believe in this distinction between age groups. Nowadays, age is of little importance in music, in fashion or in many other fields. In Paris, the followers of Kitsune’s music and fashion are known as Nouveau Ravers. 2010 is, without a doubt, Maison Kitsune’s year. 2011 will bring ¨new musicians and fashion designers, come to save the world¨... To be cool, by definition, is to be ephemeral.
www.maisonkitsune.fr
