hurrengoa
panchira    In Japan, a momentary glimpse of a woman’s underwear is called panchira. Different types of fetishism have become the bread and butter of everyday life here. Sex fetishisms wield as much power as earthquakes and typhoons. This Stendhal Syndrome type emotionally charged experience is lapped up by the Japanese; on the tube, at work, in the local park… anywhere. And why deny it... those of us who are not Japanese also get off on a little damp cotton panchira moment.

Those little slips hidden by school uniforms and checked mini-dresses have long been an erotic icon in The Land of The Rising Sun. All we have to do is let our thoughts drift back to cartoon character Chicho Terremoto. Every time Basketball player Chicho Terremoto set his big round eyes on a pair of panties, he went all ballistic like Popeye on spinach.

It’s not surprising, therefore, to discover that a black market for knickers has come to exist. The used-underwear market, though not legal, has become widespread and whose existance is relatively accepted. A woman wears a pair of knickers for two or three days and then sells them to a knicker-dealer. Said dealer quickly throws the prized article into a plastic bag to maintain as much aroma as possible. Sometimes a picture of the owner is stuck onto the bag. Your basic used underwear costs about 2,000 Yen. If you’re willing to splash out a bit more, you can get yourself a pair soiled with menstrual blood. There is a huge demand for used underwear. So much so that the Japanese, afraid of theft no doubt, are a nation that dry their underwear indoors.